FreshGarden
A site for a Bochnia landscaping firm that pulls ten very different services into one readable offer and shows finished gardens instead of describing them.
- Industry
- gardens and landscaping
- Based in
- Bochnia
- Stack
- WordPress
- PHP
- Live at
- luksusowyogrod.pl
FreshGarden of Bochnia handles gardens end to end — design, construction and planting, then ongoing maintenance. Alongside that sit trades less obviously associated with gardening: paving, decking, fencing and irrigation.
The problem
For a small firm, ten service categories is a genuine communication problem. Too long a list reads as "we do everything" and costs trust; cutting it back loses enquiries for specific jobs. The answer was to group the services so that a client who only wants a lawn and a client planning a garden from scratch arrive at the same place by different routes.
What the client got
- A page per service — design, garden and lawn installation, maintenance, irrigation, paving, decking, fencing
- Project galleries as the primary sales argument
- An about section with company registration details and local contact information
- Links to the Facebook and TikTok profiles where the firm posts work in progress
The site runs on WordPress so the owner can add photographs himself the moment a job wraps up — in a seasonal trade that is the only way a portfolio survives past one summer. URL structure and copy are arranged around searches that pair a service with a town, because landscapers get hired within a radius of a few kilometres.
